Sada Shop

Creating Awareness and Building Buzz

Sada Shop, a start-up online retailer of design products in Saudi Arabia, needed to build awareness and sales on its new site. To create awareness for the e-tailer, we developed a marketing strategy that used social media to create brand buzz through engaging contests and quizzes. In an effort to convert online visitors to customers, we remarketed to site visitors. By Q4 2012, repeat customers accounted for 37% of Sada Shop customers, up from 25% in Q3.

Serengetee

Complete Start-up Marketing

Serengetee is an online retailer with a charity mission: sales support a specific cause each week. Their marketing reflects its core vision of connecting people to the world through fabric. When Serengetee launched a new line of pocket tanks and tees that utilize fabrics from around the world, we consulted on all aspects of marketing and strategy, including website copy, blogs, posts and other social media.

Online marketing strategy included new photography, copy, posts and blogs that reinforced the brand's core charity mission, as well as flash sales and events that developed and engaged its passionate fan base. A rich media microsite for parents who want to introduce social justice and an expansive worldview to their children is under development.

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